There is a barcode on the card to purchase it, one to activate it, and another one to reload the card.At a Walgreens on Atlantic Avenue in downtown Brooklyn, there was exactly one OMNY card left on the shelf. “We’re willing to do anything.” MTA watchdog got record number of complaints in 2021: report | amNewYorkĪnother burden on retail workers is the design of the cards themselves. Meyer, MTA’s chief customer officer, said one challenge is teaching retail employees how to refill cards that have already been purchased.“The training piece is more difficult than we envisioned,” Meyer said, adding that she’s conducted training herself. Resnick added that another 54 locations have been refilling cards.Ĭurrently, 23% of all subway and bus riders pay using the OMNY system, and less than 1% of those riders use the physical card.The MTA wants to make sure people who need physical cards can get them, which is why the agency is eager to have stores feature them prominently. Since the physical OMNY cardslaunched last October, there have been 4,367 OMNY cards sold across 460 different retail locations in the city, according to MTA spokesperson Eugene Resnick. People who don't have-or want to use-a smart phone or chip-enabled credit card could use cash to buy a physical OMNY card. In some cases, boxes of OMNY cards are sitting unopened in backrooms, said Sarah Meyer, MTA chief customer officer. The MTA admits it is having difficulty getting major drug store chains to prominently display the OMNY cards on gift card racks.
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